- AI Agent
- An AI agent is a software program that understands instructions, makes decisions and carries out tasks on its own —like replying to a customer, booking an appointment or qualifying a lead— without a person having to step in at every stage.
- Automated Scheduling
- Automated scheduling coordinates appointments, meetings or bookings without a person having to manually confirm times, reducing errors and wait times for the customer.
- Chatbot
- A chatbot is a program that simulates a conversation with a user, usually through text. Unlike an AI agent, a traditional chatbot follows predefined scripts and struggles to adapt to questions outside that script.
- Conversational Bot
- A conversational bot is a system that interacts with users in natural language across channels like WhatsApp, websites or social media, understanding their intent and responding coherently in real time.
- Conversational Commerce
- Conversational commerce lets a customer buy directly inside a chat conversation: browse products, get questions answered, and pay without ever leaving WhatsApp or whichever messaging platform they're using.
- Custom Administrator
- A custom administrator is a management system built specifically around how a business actually operates, instead of forcing it to adapt to generic software. It organizes processes, information and reports according to the business's own rules.
- Lead Qualification
- Lead qualification is the process of assessing how likely a prospective customer is to make a purchase, based on their behavior, answers or data, in order to prioritize the sales team's follow-up.
- Natural Language Processing
- Natural Language Processing (NLP) is the technology that lets a system understand and interpret written or spoken human language, beyond exact keywords, to respond more naturally and accurately.
- Omnichannel
- Omnichannel is the ability to support a customer consistently no matter which channel they use —WhatsApp, email, social media or a phone call— while keeping the conversation's context between one channel and the next.
- Process Automation
- Process automation uses technology to carry out repetitive tasks —like replying to messages, updating a CRM or booking an appointment— without manual work, freeing up the team's time for higher-value work.
- System Integration
- System integration connects different tools a business already uses —like a CRM, a calendar or an online store— so they share information automatically, without duplicating manual work.
- WhatsApp Business API
- The WhatsApp Business API is the interface that lets a business connect its own or third-party systems —like AI agents— to WhatsApp, automating conversations at scale while keeping a verified account.
